SEO Red Flags: What You Need to Know About Black Hat SEO

Black Hat SEOWhile SEO has become an important aspect of our lives, most people never understand what exactly it entails. With numerous digital marketing firms coming up, it can be confusing trying to determine which one is honest and trustworthy.

Take note that there are agencies that don’t care about your success and are only after your money. Coforge Marketing gives some heads-up on what black hat SEO practitioners in New York tell, and how to properly make discerning choices.

We’ll make your site rank 1st on Google.

Unfortunately, this is one of the most common lies business owners have to believe in the recent past. No SEO firm can fully guarantee that your site will rank first on search engines. Google’s webmaster guidelines state that you must be cautious of firms and agencies that promise such a thing. An honest firm will be able to tell you that they’ll work hard, but they cannot guarantee results.

We can fix your SEO in one month.

The Internet changes every second. Rankings evolve as search engines evaluate both your layout and the information you provide to rank you. SEO requires constant monitoring as algorithms keep changing without any notice. An SEO agency’s first priority should be to ensure that your online presence is useful to your customers. It should also ensure that they align your site with Google’s algorithm. A firm cannot work on your SEO for a month as SEO takes time for you to see the results.

You get what you pay for.

Before you settle on any SEO firm, check their website and reviews. Do they get positive reviews? Are they doing what you are looking for?

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Not all inbound links are equal.

Google looks at different links for authority and relevance. Black hat practitioners will purchase links and stuff keywords to generate the inbound links. This makes your site appear spammy to search engines.

So if you’ve previously been told these lies, it’s time to move to a more reputable and experienced SEO firm in New York which will work hard to get you the results that you’re looking for.