Survey: Online Trumps In-Store Retail Due to Customer Satisfaction

E-Commerce on a computer being used by the manOnline retail sales training from firms such as the will be in demand during the holiday rush in 2017, as Americans will buy more items from e-commerce shops than in-store for the first time, according to a survey.

Deloitte’s 2017 Holiday survey showed that the holiday sales for the year would amount to more than $1 trillion. E-commerce will account for 51% of the figure, up from 47% in 2016, while in-stores’ share will drop to 42% from 47% in the same comparable period.

Burgeoning Sales

Holidays shoppers that plan to use a desktop or laptop for their online shopping comprised 83% of the respondents. The figure remains higher than mobile phone usage, yet the latter has become more popular in recent years, according to the survey.

Online retail set itself apart from in-store competitors due to customer satisfaction, as it outclassed traditional retail in each of the survey’s five key store attributes. These comprised the ease of finding products, quality, variety of choices, unique and hard-to-find items, and delivery options.

E-commerce firms have begun to prepare for the influx of holiday shoppers, amid the approaching Thanksgiving weekend.

Super Saturday

The day after Thanksgiving used to be a prime shopping event for most Americans, as many plans to complete most of their holiday purchased on this day. However, a PwC analysis showed that “Super Saturday” has already surpassed Black Friday in terms of sales since 2014.

Super Saturday refers to the Saturday before Christmas, which may have dethroned Black Friday as the busiest day of the year for retailers. Despite major discounts from in-store establishments, several people have realized that online shopping offers the same without having to stand in line.

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The growth of e-commerce will seem to continue, as more Americans begin to discover the convenience of buying something with just a click of a button.