Social media provides you with features that enable your brand to reach a specific audience that is likely to convert. Users are able to narrow different fields to identify their target markets and maximize their advertising budgets. If you have current campaigns running, there is still a lot of room for improvement.
Viral Solutions, digital marketing specialists in Oshkosh, cite the following techniques you could implement to improve campaign performance.
1. Identify look-alike customers
Organic content is the bedrock of any social campaign; however, you need to leverage all possible strategies to maximize your reach, budget and profits. One of the ways to do so is to use look-alike audiences.
This is a result of algorithms that social sites use to help you identify people who fit the customer profile you created. Upload email addresses you got from newsletter sign ups, website memberships and filled out forms to Facebook, for instance.
Once you do so, the algorithm enables you to find potential customers that fit the psychographic and demographic profile of your high converting visitors. This then allows you to customize ads to reach the latter and convince them to choose you.
2. Follow a multichannel approach
Savvy and experienced marketers take a multichannel approach when launching a new product or advertising campaign, you should follow their lead. There are many social media sites these days and people sign up for a variety of reasons.
Understand their intention, behaviors and if they are open to making a purchase or at least view your site. Run tests to determine which site gets the lion’s share of your budget and which ones need more research.
3. Share user-created content
People are more likely to trust an average Jane or Joe over brands, and they are 100% likely to trust other customers’ recommendations.
Share user-generated content through your social media pages to make a personal connection with your audience. This can come in various forms, such as testimonials (videos or images), memes, blog posts and so on.
These are some of the improvements you can make when running a social media campaign. Implement these to maximize platforms such as Facebook, Instagram, Twitter and so forth.